It’s not precisely cheap, but it won’t break the bank either if you spread it out a bit. If you shop around for deals and use your phone or a DSLR camera you own, you can get everything you need for somewhere in the $500 to $1000 range. The costs for this equipment can range from inexpensive to very expensive. You can make your own or invest in a 3-point lighting kit. Lighting can make or break a video, so you’ll probably want a 3-point lighting system. You can get both the green screen and a stand through most online retailers. If you’ll want to do voiceover, you can a decent USB condenser mic that you can plug right into your computer.Ī green screen sounds fancy, but it’s just green muslin fabric that you hang on a stand. You can get a USB version that will plug straight into your phone. You will want a lapel or lavalier condenser microphone. Most DSLR cameras will also record HD video. Most contemporary smartphones come with exceptionally high-quality cameras that will do the job for beginner videos. You don’t need $8000 worth of equipment to get started. While recording video does take some equipment, it’s probably less extensive than you might imagine. They think, “I can’t afford all that stuff.”
Mac software for making marketing videos movie#
Maybe they’ve seen pictures of movie or TV sets. If you hate that idea, those kinds of videos may not work that well for you.įor many business owners, the recording equipment looks like the biggest challenge or straight-up mystery. For example, a brand-building video will likely involve you getting in front of the camera and talking about the business.
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